So, you’ve got yourself a blog. You’re able to turn a phrase and you’ve got a few posts up on it. Maybe you’ve even started to get a pretty dedicated readership. That’s great! There’s nothing better than knowing that people are reading and responding to the things that you’ve written. But what happens when you want to take the next step? What happens when you want to take your blog from being a hobby or a side hustle and turn it into your fully fledged career? Well, that might sound like a major challenge, because it is! But that doesn’t make it impossible. Here are just a few things that you can do to turn your blog into a career.
The right skills
The reality of running a truly successful blog that can help you earn a living is that it takes a lot more than just being able to write the occasional post about something or other. Running a blog requires design skills, communication skills, organisational skills, and an understanding of the process of working for yourself. You need to put the effort in to do things like learn Microsoft outlook and learn how to fill in your tax returns. Without these behind the scenes skills, your blog is never going to reach the levels of success that you want it to.
The time to spare
If you want to turn your blog into your career, then you’ve got to be willing to dedicate the right amount of time and effort to it. If you’re only ever writing posts for your blog when you’ve got a little bit of time to spare, then you’re never going to be able to put in the time required to make sure that your blog posts are well researched and high quality. You need to be in a position where you can actually focus large amounts of your time solely on your blog.
The ability to engage your audience
If you can’t engage with your readers, then it won’t matter how great your blog is or how written your posts are. If no one is interested in you, no one is going to be interested in your blog. Make sure that you use social media sites like Twitter and Facebook to your advantage. Use them to create a community around your blogs so that your readers can feel like a part of something rather than just individuals who read your blog. Also, communicating directly with readers through social media is a fantastic way to drive up their engagement with your blog.
Now, one of the most important things to remember is that if you want your blog to be a career, then it’s going to become work. If you’re used to only writing blog posts when you feel like it, then you’re going to run into some pretty serious trouble further down the line. You need to be able to create content for your blog, even when you don’t really feel like it. That’s the sacrifice you make for earning your living from your blog.